MX-5 Global Launch


When the new MX-5 was launched, Bluefish undertook all the global launch photography here in Australia with two vehicles secretly air freighted in to Australia for the 4 week shoot.

Only secured locations could be used as the vehicle could not be unveiled in public until its Geneva motor show launch still some 2 months away. A selection of shots from the shoot and behind the scenes moment follow. Also check out the launch film in guise as a 'Movie Trailer' at the end of the blog!

I swear we weren't as close as it looks.